SEAi to revolutionize Filipino transportation technology


A commuter of the PN Roa Canitoan transport cooperative in Canitoan, Cagayan De Oro connects for the payment of tickets via the FILIPAY card

When the Omnibus Guidelines on Planning and Identifying Public Road Transport Services and Issuing Franchises, as well as the PUV Modernization Program (PUVMP), were first launched in the town of Tacloban, Leyte in 2018, the project has since focused on new vehicle standards promoting improved regulation, environmental impact, social benefits, safety, security and convenience. The general objectives of the PUVMP are mainly based, according to the Ministry of Transport and its allied agencies, on the various concerns facing the Philippine public transport system: traffic jams, small-scale vehicles, fuel consumption and greenhouse gas emissions. greenhouse, and consolidation of existing transport franchisees.

FILIPAY Pioneer of the Tap In / Tap Out system

Service Economy Applications, Inc. (SEAi), through FILIPAY, its Automated Fare Collection System (AFCS), is the first in the Philippines to implement the Tap In / Tap Out contactless payment system and now operates in Canitoan, Cagayan De Oro. , Dasmarinas City, Cavite in PITX and Marikina City in Cubao, Quezon City.

This year, FILIPAY also started to deploy its interoperable devices in modern jeepneys in accordance with the Philippine National Standard for Transportation, while its team of transportation developers and innovators led by Janice Arino, CEO and President of SEAi further developing the FILIPAY mobile application for the payment of tariffs via QR Code.

Below are the current characteristics of the FILIPAY automated fare collection system:

Withdrawal of tariffs via the FILIPAY card
Collection of fares for kilometers traveled over the distance
Temperature screening
Screen and sound notification
Ticket printing via driver monitor
Reloading of FILIPAY credits via the distributor’s application
Time tracking
Flame retardant, dustproof, shockproof, anti-oil and anti-static material

SEAi also provides partner transport cooperatives with a free fleet management system to further help transport cooperatives facilitate transparent, reliable and real-time monitoring of a multitude of transaction data and determine KPIs for taking decision and design of business goals.

FILIPWORKS is complete with the eight ranges of Fleet Management:

Shipment management
Monitoring and management of diagnostics
Fuel management
Vehicle management
Financial direction
Staff management
Health and safety management
The entrepreneurial paperless solution aims to reduce costs and improve the efficiency of the entire fleet operation.

From automation to decentralization in transport

AFCS and FMS in general, however, are not exempt from exams following the PUVMP. For example, one of the first concerns when the Philippines began to restructure their public transport system was the need for a unified fare collection system. For AFCS only, the existence of several providers has highlighted the many concerns of transport cooperatives and commuters about the use of cards and devices varied by route and by type of transport service.

The DOTr proposed the formulation of national AFCS standards to ensure interoperability and EMVCo contactless payment specifications. On the one hand, Service Economy Applications, Inc. recognizes the need to respond to the concerns of its multisectoral stakeholders through the development of further advancements in transportation technology. Thus, in November 2020, the company relaunched FILIPCOIN, a decentralized transport network.

Decentralization of data management provides better data accessibility, fewer service outages and lower transaction costs compared to centralized and distributed systems. Such advantages will contribute to the automation and interoperability of payment systems. In addition, the FILIPCOIN token (FCP), powered by Ethereum and Binance Smart Chain, is driving the adoption of the digital currency trend for paying fares in most modes of transport around the world. This aims to develop its own blockchain ecosystem and further integration with the services already available FILIPAY, FILIPWORKS, and others service saving applications to increase its demand and value.

There is still a need to reassess and standardize the existing policies of the PUVMP to ensure that the country’s public transport system is geared towards greater operational efficiency. As for Service Economy Applications, Inc., the company is open to collaborate with government, other AFCS providers, transport operators, drivers and commuters to ensure the fair implementation of the project especially during lockdown caused by a global pandemic.

To learn more about FILIPCOIN, visit

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