Lyft Becomes One-Stop Transportation App In These 3 Cities – TechCrunch
Lyft is turning its app into a one-stop multimodal transportation app in a few U.S. cities, the latest illustration of its transformation from a ridesharing startup into a business that wants to own, or at least be a part of, every way people move from Point A to Point B, whether it’s cars, bikes, scooters or even public transport.
This new version of the Lyft app, which allows users to request a shared car, find a scooter or bicycle, as well as see nearby public transportation options, is only available in cities where the company launched these services. For now, it’s a short list that includes Washington, DC, Santa Monica, California, and Los Angeles. But it will likely increase as the company rolls out scooter and bike sharing in more cities and partnerships with transport authorities through its Nearby Transit feature, which includes information on routes and timetables for public transit. buses and trains.
The new version of the Lyft app shows all mobility options and makes suggestions based on user behavior, location, and other data. And because the app integrates with public transport as well, it will show users when their travel can be faster or more efficient using a local bus or metro, although Lyft does not financially benefit from this option.
Lyft has moved towards this ‘all of the above’ approach for much of 2018, a change accelerated by its acquisition of Motivate, the oldest and largest e-bike sharing company in North America. , the launch of its scooter business and its Nearby Transit program which began in Santa Monica in September.
Lyft’s scooter-sharing service, launched in Denver, is now in six cities. The company plans to almost double that number by the end of 2018, in just a few weeks. It also extends bicycle sharing. The company, through its bike share brand Motivate, has invested $ 100 million in Citi Bike, bringing the fleet to 40,000 bikes over the next five years. Lyft is now the largest bike sharing service in North America.
On Thursday, Ford GoBike – a Motivate system now owned by Lyft – is introducing more than 500 new pedal-assisted electric bikes to its bike-sharing network in San Francisco’s East Bay.
This multimodal strategy, which Lyft outlined in July, will help the company meet its goal of getting 1 million cars off the road by 2019. (Last year, Lyft said 250,000 members of its community had abandoned their personal car.) It’s an effort. this was driven, in part, by Caroline Samponaro, Lyft’s bicycle, scooter and pedestrian policy manager, who has a long history as a bicycle activist. Samponaro, who posted a blog thursday describing his approach, fought for protected bike lanes in New York City and led a popular campaign to redesign the streets of New York City. Samponaro recently worked at Transportation Alternatives, a cyclist and pedestrian advocacy group.
“Were socket a long seen, and really leaning in hard in the manners this we can to help to resolve big transport problems for cities through get people outside of cars, and on bikes and scooter Where outside of cars and in transit, âSamponaro told TechCrunch in a recent interview. ” It really is manufacturing Well to the vision this the founders have for the business To to be a part of those big systemic transport solutions, and partnerships with cities are at the heart of this success.
Lyft is also pushing for improved bicycle safety. It recently received the approval of its Valence street project in the Mission District of San Francisco, which is one of the city’s busiest cycle lanes. To reduce the double parking that obstructs cycle paths, Lyft is pilot a geo-fenced program that routes to a dedicated location outside the pick-ups and drop-offs of drivers for passengers.
Of course, it’s not just about making the world a better place. Lyft is a company after all, and one that sees more opportunities and benefits in diversifying its business.
The battle between Uber and Lyft for US rideshare market share has turned into a larger war for transportation control. While much of the attention has been focused on the Uber vs. Lyft storyline, there are other significant players in the mix that will influence the results. And these are the cities and the transport authorities.