De Muynck will address shippers as part of the F3 on Transportation Technology Strategies

Gartner Vice President of Research Bart De Muynck will speak on shipper strategies and roadmaps for transportation technology during a live presentation at FreightWaves. Virtual experience F3 at about 10 a.m. ET Thursday.

In addition to Thursday’s live presentation, De Muynck will host two sessions at F3, one focusing on advanced analysis and the other on sustainability in transport and logistics. De Muynck has been a 30-year supply chain veteran, starting at Penske Logistics, then Elemica, nearly a decade at PepsiCo as a business architect, followed by seven and a half years at Gartner.

Recent publications by De Muynck at Gartner include “How to Measure, Monitor and Improve Data Quality in Transportation Visibility”, “How to Use Technology to Optimize Your Transportation Purchases”, “Magic Quadrant for Real-Time Transportation Visibility Platforms And “Magic Quadrant for Transportation Management Systems.” De Muynck’s Market Guides and Magic Quadrants for Gartner have become important documents for critically analyzing the space and comparing the strengths and weaknesses of competing technology providers serving the transportation and logistics industry.

“Recent supply chain disruptions have prompted companies to rethink their supply chain strategies,” said De Muynck. “Conventional strategies no longer work in a world facing increasing complexity. As companies place greater emphasis on digital models and technology, they must approach this issue strategically to lay a solid foundation for their future success. I will challenge conventional thinking and present a general approach to craft a strategy for transportation technology that matches your organization and maturity.

De Muynck’s expertise is to advise corporate shippers on how to build a transport technology stack that matches their supply chain capabilities, taking into account geography and mode of transport, but also more advanced requirements such as forecasting, dynamic inventory management and supply chain resilience.

De Muynck’s talk on advanced analytics covers the emerging importance of synthetic data, or data generated by an algorithm used to fill in gaps and fuel high-quality models. Synthetic data has become more important than ever for improving data integrity, especially for applications that ingest data from multiple sources for computation and prediction.

“Synthetic data has been around for years, but it is often seen as a substandard substitute, useful only in certain situations where real data is difficult to obtain, expensive, or limited by regulation,” said De Muynck. “But the reality is, this conventional wisdom completely misses the real potential of synthetic data. Far from being a fake, an afterthought, or a necessity due to privacy regulations, the point is, you won’t be able to create high-quality, high-value AI models without synthetic data. This is why synthetic data is poised to move from a side spectacle to the main force behind the future of AI. “

De Muynck will also talk about sustainability trends in transport and logistics, where measuring and forecasting carbon emissions is the necessary first step in designing network and modal strategies to reduce emissions. The replacement of carbon-intensive transportation assets with net-zero vehicles is also coming, likely in short-haul scenarios like yard hosts and last mile first delivery.

“There has been a steady overall reduction in greenhouse gas emissions in recent years,” said De Muynck. “However, the transport sector has not followed this general trend and, as a result, its relative contribution to overall GHG emissions has become more important. Transportation is now responsible for about 29% of greenhouse gas emissions in the United States.

Register for the F3 virtual experience here.

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